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    Cold idea

    This one hails from my home town (megalopolis), São Paulo. There is a new service, Gelada Express (ice cold express) that offers to bring you ice cold beverages to your home. No more running to the store to find (only warm) beer and having to throw it in the freezer (and waiting), before that “unexpected” set of friends shows up! Just order up an “ice cold express”. Brilliant.

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